Oh, Montana!

As you may or may not know, I was born-and-mostly-raised in Montana: I lived in a small town on Flathead Lake, the largest freshwater lake west of the Mississippi River. So you can imagine my surprise and excitement over hearing Dsquared2's campaign for Wood, their signature fragrance, was filmed not too far from where I grew up.

The European brand filmed down an old dusty, county road that leads to Swan River, which empties into Flathead Lake. According to Holland Lake Lodge, Dsquared2 originally wanted to film at the lodge, with Holland Lake as a backdrop. However, on the third day, they found the perfect location with the magnificent Swan River as its setting. The following is a behind-the-scenes look at the shoot:

Truth? While watching the video, I realized exactly where the commercial had been filmed.

Now, I have gone out there to go camping a handful of times, and I mostly remember the area because I once lost my wallet there (luckily, I found it) and it's also where I had my only "fight" in high-school: I was ambushed by the ultimate mean girl while sleeping in the bed of a pick-up; I ended up with a broken nose. Regardless, I don't regret a second of my camping adventures. Here's the Dsquared2 commercial in full:

It makes me want to go camping!

Just without the punch-in-the-face part.


  1. Well said! I posted your blog on our Facebook Fan Page.
    Say hello next time you get to the lodge.
    -Christian, Holland Lake Lodge

  2. OMG you poor dear about the mean girl and the broken nose...


  3. DSQUARED2 is genius! Though your high school fight encounter sounds horrifying! :/

  4. Carrie & Erika: Honestly, I do not remember much of it, as it was over 5 years ago. But thank you for the concern!

  5. I have never gone to Montana hope one day!!



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