Showing posts with label Tortoise and Blonde. Show all posts
Showing posts with label Tortoise and Blonde. Show all posts

10.02.2011

Meet-and-greet with Tortoise & Blonde.

First, I would like to thank everyone for their encouraging comments regarding the (upcoming) final quarter of my undergrad career. My diligence throughout the Summer Quarter has paid off, and now I can say I earned B's in all of my science classes.

Second, since writing my last post, I feel as if everything has happened.

For instance, I now have a roommate, who owns a bunny rabbit named Marley. When you consider that I also have a medium-sized mutt, my apartment's been a little cramped, I've been a little stressed, and I spent my entire Autumn Break moving furniture around when I wasn't at work.

Womp, womp, womp (I strongly dislike complaining, so whenever I do make a complaint, I imagine the Teacher Noise from Charlie Brown and the Peanuts Gang. Strange? Maybe.).

On to my final point, and what this post is truly about:  I consider the following to be a unique brand that I trust y'all will like.
I mentioned Tortoise & Blonde a few posts back, as they were hosting events in Austin during the Austin City Limits Music Festival.  A couple Wednesdays ago, I had a lovely chat with Evan Weisfeld, one of the founders of Tortoise & Blonde.
 Mr. Evan Weisfeld, putting the "son" in "father-and-son team".

The meeting, which took place at Jo's Coffee (1300 South Congress) was a crash-course in the beginnings of Tortoise & Blonde, as well as eyewear lingo. Here are a few of the highlights:

-- Tortoise & Blonde was founded by three people: Dr. Steven Weisfeld, who has practiced optometry for over thirty years; Evan Weisfeld, Dr. Weisfeld's son who recognized the market's need for affordable, stylish eyewear;  and Phil Cobucci, who as a long-time patient of Dr. Weisfeld's and founder of BAM! Solutions has played a major role in the brand's marketing strategy.

--Tortoise & Blonde's products, though manufactured in the same factory as sought-after fashion frames, is remarkably well-priced. Their motto is "one today, another tomorrow", meaning that your glasses are as integral to your personality as any other visual trait (e.g. hairstyle). If you choose to switch it up, you shouldn't have to worry about breaking bank, as T&B's frames and prescription lenses start at $97.
The Quincy in "Black Cherry".

--The numbers on the inside of the temple actually mean something! For example, on this pair of Quincy sunglasses, there's a 50, followed by a square, and then 19-145. Those numbers are measurements in milimeters for (1. the "box" size, the width of each lens measured at the widest point across;  (2. the "bridge" size or the distance between the lenses, this measurement is sometimes abbreviated to DBL as in Distance Between Lenses; (3. the length of the temple.

--Tortoise & Blonde believes in the power of the consumer, and what consumers want is a variety of choices: many of T&B's frames come in three different "colorways" or color schemes, and within that, many styles are "double-laminated", or two-toned. What does that mean exactly? The outside of the frame is a different color than the inside. So you could totally be rockin' a black frame, but the inside could be cherry. How slinkster cool is that? Pretty rad, if you ask me. They also offer a generous selection of styles for both men and women.

--The brains behind Tortoise & Blonde are inspired by their everyday adventures and travels, and it shows in their naming of styles. The style names are a tribute to the unique (The Laurel is named after Laurel Canyon, a neighborhood canyon in Los Angeles), the iconic (Sunset takes its name from Sunset Boulevard, also in Los Angeles), and even the classic, as such is the case with Nottingham ( a city in England).

 The Quincy in "Black Cherry".

Once I get a new prescription for glasses, you bet I'm going to get a pair of glasses from Tortoise & Blonde. I just can't decide between the Sunset in "Black & Blue" and said-frames in "T&B". Now that I've done a slew of outfit posts, y'all know what colors I generally wear. Which colorway do you think I should get?
 Sunset  in "Black & Blue".
 Sunset in "T&B".

You can check out all that Tortoise & Blonde has to offer at their website. It's easy to navigate through, and let me know if you decide to snatch up a pair! They're definitely a brand that is worth following; I have a feeling big things are in store for them.

What I wore while conquering South Congress:
Sunglasses: Dots; Bow Halter: Esley, via Blackbird Clothes & Curios; 
Floral Shorts: Dots; Leather Flats: J. Crew.

3/4 views of glasses and logo courtesy of Tortoise & Blonde.

9.14.2011

I ♥ Austin: ACL Aftershows! Gagarazzi! Pop-Up Shops! TRIBEZA Style Week!

I never thought September would be this busy. Around the time rumors started floating around about this year's Austin City Limits Music Festival line-up, I vowed that I wouldn't buy a 3-day pass because (1. I didn't have the money, (2. I needed to focus on saving money, and (3. I thought maybe I would be stressed out about graduation.

I am definitely stressed out about graduation. I am in the second-to-last quarter of my college career, folks. In a week-and-a-half, I'll be in the last quarter. In three months and one day, I'll have a Bachelor's of Science diploma in my hands! After six years and three colleges (you read that right: three!), I'll be able to add "College Graduate" to the list of words I use to describe myself. I'm simultaneously ecstatic and terrified.

So, I'm going to do what I do best: take a deep breath, put on some music, and keep this blog post simple, with a sprinkle of upcoming events in Austin (I sound as if I'm decorating cupcakes; I wish I had time to bake cupcakes!).
Tortoise & Blonde will be hosting a showcase at Estilo (234 W. 2nd Street; Austin) this Saturday, from 1-5 pm. If you're in Austin and cannot make it to Zilker Park for the 10th Austin City Limits Music Festival, you can enter to win ACL Aftershow tix to Bright Eyes or Empire Of The Sun while at Estilo. The bands are playing their ACL Aftershows that same night; Bright Eyes at Stubb's and Empire Of The Sun at Austin Music Hall, respectively.

If I didn't already have internship commitments to tend to, I would so be there--even if an ACL Aftershow ticket giveaway wasn't involved. Tortoise & Blonde's vintage eyewear frames are right up my alley. And their mission statement is inspiring:
Listen to some tunes while shopping for new glasses, and maybe win some ACL Aftershow tix? Sounds like a great non-ACL Fest Saturday to me!

Moving on.
My favorite locally-owned magazine, TRIBEZA is hosting yet another Style Week! Presented by Dachis Group and beginning September 22nd, this year's TRIBEZA Style Week will include: boutique crawls, designer showcases, runway shows, and SKETCH--an educational panel for students interested in the fashion industry.

If anyone remembers, back when Bella Vogue was in its infancy, I went to SKETCH at Bows +Arrows. I highly recommend attending, as I gained an insight to many industry-related careers.

TRIBEZA Style Week really deserves its own post. Until then, check out the official TRIBEZA Style Week website for more details, along with all the answers to your ticket & pricing inquiries.
Painted by Haylan Teel: prints will be available for purchase at Gagarazzi.
Last but DEFINITELY not least: Gagarazzi is on the 30th, at The Highball, and benefits Equality Texas. Sponsored by Yelp and Homespun Horror, it's going to be a Gaga-mania evening, filled with burlesque, comedy acts, live music, the most Gaga-riffic raffle EVER (includes a print of the above flyer), and much more! I have my costume figured out. Do you? RSVP on Facebook, little monsters!

Thank you to IntegratePR, Tortoise & Blonde, and TRIBEZA for the images! Homespun Horror gets a BIG thanks for the image AND video.
All content, unless written otherwise, is property of Chelsea Hands.
Use of author's personal photos is strictly forbidden.